Italians Save Their Best Beach Month for Last

Woman in a yellow pleated maxi sundress walking through the ITALICA boutique in Sarasota

The beach clubs start folding their umbrellas in the first week of September, and for about ten days the Italian coast looks like it is closing for the year. Then the Italians show up.

Not the families with the rented cabana and the four-week booking. Couples in their fifties. Women on their own with a book. People who live an hour inland and drove down after work. They arrive exactly when the rest of the world has decided the season is finished, and they are not being contrary. They are being correct.

The water is warmer now than it was in June

This is the part that surprises Americans, and it is ordinary physics. The sea spends all summer absorbing heat and gives it back slowly, so it peaks weeks after the air does. Along the Mediterranean the water stays above 20°C through September, about 70°F, and down around Sicily and Sardinia it runs closer to 24°C, around 75°F. That is warmer than most of us would find it in early summer, when the beaches are full.

Everything else improves at the same time. The umbrella grid thins out. The restaurant that would not seat you in August has a table at one o'clock. Hotel prices soften. The light goes long and low by six, which is the light everybody photographs and almost nobody is there for.

So the calendar says summer is over, the coast says otherwise, and Italians have been quietly siding with the coast for as long as I have been going.

One thing does change, and it is not the temperature

Back view of a yellow pleated maxi sundress showing the pleats falling from shoulder to hem
Pleats open and close instead of billowing. Shop it.

It is the wind.

In July the air at the shore sits still for hours. You can wear almost anything, and it will hang where you put it. By the third week of September the breeze comes up off the water in the middle of the afternoon and does not sit down again.

Watch the beach in that hour. The women still dressed for July spend the rest of the day in a low-grade argument with their own clothes. Holding a hem. Pinning a wrap down with one elbow. Turning their back to the water to keep a skirt where it belongs. None of it is a disaster. It is a small tax on every single minute, and it is avoidable.

Which is why the Italian answer to a windy coast runs the wrong way from instinct. You go longer and heavier, not shorter and lighter.

Weight in the hem, and pleats

A long dress with some actual weight at the bottom does not lift. That is the whole of it, and it sounds too simple to matter until you have stood on a breakwater in one. The fabric stays where gravity put it and moves in one piece instead of flapping, and you get to stop thinking about it.

Pleats solve the same problem a different way. A pleated skirt has the answer folded into it already: the pleats open and close rather than billow, so the dress moves a great deal and reveals nothing. That is why you see so many of them at the Italian sea in September and so few in July, when nobody needs them.

The other thing that comes along is a light knit, and it goes into the bag before you leave the house rather than after you get cold. The morning is eighty degrees. The seven o'clock walk back is not.

Try it this week if you are anywhere near water. Long, a little weight, nothing to hold. What you will notice first is what your hands are no longer doing.

If you want the version built for it, this yellow pleated maxi falls from a narrow shoulder and pleats the whole way down. The rest of what still works at the coast in September is in the day dresses.

Maria, founder and stylist at ITALICA Boutique
Maria — founder of ITALICA, our boutique in downtown Sarasota, FL.
She travels to Italy each season to hand-select the boutique's collection.

Keep reading
What an Italian Woman Wears From the Sand to the Table
Romans Don't Pack for the Beach. They Pack for Eight O'Clock.

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